Sr Manager, Digital Orchestration and Enablement (Oncology)

GlaxoSmithKline - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Chemical Manufacturing

About the position

The Sr Manager, Digital Orchestration and Enablement for Oncology at GSK is responsible for overseeing the omnichannel marketing operations across four oncology brands. This role focuses on optimizing the delivery model, implementing innovative marketing strategies, and utilizing advanced technologies such as AI for campaign management. The position requires collaboration with various marketing teams and stakeholders to ensure effective execution of marketing initiatives and to drive brand performance.

Responsibilities

• Build and monitor continual improvement of E2E delivery model across omnichannel campaigns for 4 brands.
• Manage day-to-day relationships with deployment vendors and oversee the backlog of future and live campaigns.
• Work with NPP marketing leads and agencies to deploy campaigns effectively.
• Inspire and lead innovation to improve performance of omnichannel campaigns to meet brand sales goals.
• Drive new use cases across data-triggered non-personal campaigns and refine orchestration among initiatives.
• Identify new cross-brand opportunities through analytic insights and audience segmentation.
• Partner with DD&T for data governance and AI council approvals for new use cases.
• Oversee the deployment of Veeva Opportunity Engine initiative and monitor its impact.
• Coordinate with marketing initiatives such as pre/post call campaigns and feedback mechanisms.
• Support Omni Core Team meetings and communication to marketing teams.

Requirements

• Bachelor's degree
• 3+ years marketing experience in the pharmaceutical/biotech industry
• 1+ years' experience building/working with KPI dashboards/performance reports
• 1+ years utilizing marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems
• Experience with an omnichannel landscape and vendor management.

Nice-to-haves

• Marketing experience demonstrating understanding of core marketing principles including market analysis and campaign management
• Experience contributing to HCP brand plans/operations plans
• Experience in field sales or sales training
• Experience with promotional copy review
• Knowledge of change management principles and methodologies
• Familiarity with project management approaches and tools.

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs.