Sr. Manager - Driver Acquisition & Retention Marketing

$132,000 - $198,000/Yr

GrubHub - New York, NY

Full-time - Mid Level

New York, NY

Food Services and Drinking Places

About the position

Grubhub is seeking a Senior Manager to lead our Driver Marketing team, a pivotal role in shaping and growing our Driver Marketing function. This position is essential for identifying and executing strategies that align with our service, profitability, and growth goals. As a Senior Manager, you will not only lead a team but also contribute as an individual, guiding channel owners to develop and implement a cohesive marketing strategy that supports the entire Driver lifecycle. The ideal candidate will have a robust background in digital acquisition and retention marketing, complemented by strong analytical skills and business acumen. This role requires a proactive approach to making an immediate impact within the organization. In this role, you will be responsible for building and executing the Driver marketing strategy from acquisition through activation, engagement, and retention. You will lead and inspire a team of high-performing individuals while managing your own projects, establishing clear goals, executing with excellence, and ensuring accountability for results. Collaboration is key, as you will work closely with Logistics leadership to align on shared objectives and set aggressive targets, forecasting the necessary budget to achieve them. Your responsibilities will include conducting ongoing analysis of campaign performance and team progress, reporting results on a weekly, monthly, and quarterly basis. You will oversee the driver acquisition strategy, optimizing for cost and targeting precision, and manage a holistic Driver communication strategy to enhance engagement and retention. Additionally, you will develop go-to-market plans for Driver product and feature releases, leveraging insights from various data sources to refine your approach continually. Partnering with cross-departmental subject matter experts will be crucial to ensure the successful development and delivery of campaigns across the driver lifecycle. A strong analytical background is essential, as you will be expected to develop data-driven solutions using tools like Tableau and Google Analytics. Fostering a culture of learning and high performance within your team will also be a significant aspect of your role.

Responsibilities

• Build, execute and lead the Driver marketing strategy from acquisition through to activation, engagement and retention.
• Lead, inspire and develop a team of A-players while also spearheading your own individual projects.
• Serve as a key marketing point of contact with Logistics leadership, collaborating closely on shared objectives.
• Collaborate with management to set and hit aggressive targets and forecast the budget needed to achieve them.
• Conduct rigorous ongoing analysis of campaign performance & team progress to goals, reporting out results weekly / monthly / quarterly.
• Oversee the driver acquisition strategy (paid media & SEO) to hit dynamic market-level sourcing goals.
• Oversee holistic Driver communication strategy (email, push, in-product), using data to identify the highest leverage opportunities to improve engagement, retention and performance.
• Develop go to market plans for Driver product and feature releases, closely aligning with Logistics, Product, UX, Research, and Care stakeholders.
• Utilize insights from VoC data, driver behavior and surveys to continually test and refine your approach.
• Partner with cross-departmental SMEs to ensure development and delivery of campaigns across the driver lifecycle.
• Demonstrate a strong bias for action by identifying problems/opportunities and working proactively to solve them.
• Maintain a strong analytical background with a bias for developing data-driven solutions working with data tools such as Tableau and Google Analytics as needed.
• Foster a learning culture, focused on high-performance, agility, and creativity within the team.

Requirements

• 8-10 years experience in a cross functional strategic and executional role preferably in the digital marketing and/or client-side B2B space.
• 3+ years of experience managing a team and direct reports.
• Bachelor's degree required in marketing, economics, statistics or other related field.
• Deep working knowledge of full-funnel digital advertising (paid media, SEO etc) and hands-on execution experience of marketing campaign tools (i.e. Braze, Pardot, Marketo, Salesforce Marketing Cloud, etc.).
• A proven track record executing test and learn strategies and accurately reporting results.
• Ability to flex between 'in the weeds' channel knowledge and driving high-level vision and team goals.
• Excellent verbal and written communication skills with ability to campaign plans, influence others and build relationships.
• Excellent project management skills.
• Strong analytical skills with data driven approach.
• Positive attitude and the ability to operate in a very fast-paced environment with ambiguity.

Nice-to-haves

• Experience with Tableau or similar reporting tools.
• Experience with SQL.

Benefits

• Flexible PTO.
• Excellent medical, dental and vision benefits.
• 401k matching.
• Employee network groups.
• Paid parental leave.
• Generous compensation package with eligibility for incentives, bonuses, commission, or RSUs.
• Weekly Grubhub credit to enjoy and support local restaurants.
• Paid time off each year to support community causes.