Generac Power Systems - Waukesha, WI
posted 3 months ago
As the Sr Manager of Email Marketing Strategy at Generac, you will be at the forefront of our marketing efforts, leveraging the capabilities of Salesforce Marketing Cloud to enhance our engagement with customers in the Commercial and Industrial sectors. Your role will involve developing and executing a comprehensive marketing automation strategy that aligns with our overall business objectives and customer segments. This strategy will focus on improving customer engagement, acquisition, retention, and revenue growth through targeted marketing campaigns. You will lead the design, implementation, and management of marketing automation campaigns, which will include email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences. A deep understanding of our various customer groups, their needs, and behaviors will be essential in creating effective customer journey maps that drive measurable results. In this position, you will utilize Salesforce Marketing Cloud to manage customer data, segment audiences effectively, and ensure compliance with relevant regulations such as GDPR and CCPA. Continuous testing and optimization of campaign elements will be a key responsibility, as you work to enhance engagement and conversion rates. Collaboration with the Industrial Sales team and other cross-functional partners will be crucial to maximize the opportunities that Marketing Cloud offers, ensuring that the right content reaches the right customer at the right time.