sr. Manager, Email Marketing

Tory Burch - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Sr. Manager of Email Marketing at Tory Burch is responsible for leading the email marketing strategy for North America, focusing on broadcast marketing emails. This role involves strategic planning, management, and reporting of email campaigns, ensuring alignment with business objectives and timelines. The position requires a highly organized email marketing expert with strong analytical skills and a collaborative mindset, capable of managing a team and driving customer-centric strategies.

Responsibilities

• Develop a data-driven email roadmap based on performance trends and business forecasts.
• Work closely with cross-functional teams to align email strategy with business objectives.
• Analyze and report key email learnings weekly to stakeholders, including senior leadership.
• Lead a team focused on subscriber experience, audience strategy, and email operations.
• Stay informed about industry trends to identify new marketing opportunities.

Requirements

• Bachelor's degree and a minimum of 7 years of experience in email marketing and CRM.
• Strong analytical skills with a data-first mindset.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Strong communication skills and a team-oriented approach.
• Experience in leading a team and guiding direct reports.
• High degree of proficiency with Email Service Providers (ESPs).

Nice-to-haves

• Experience working for fashion companies or clients.
• A sense of humor.

Benefits

• Generous employee discount and access to exclusive sample sales.
• Free executive coaching on-demand.
• Paid volunteer days through the Tory Burch Foundation.
• Comprehensive health benefits to support mental and physical health.