Verisk Analytics - Jersey City, NJ
posted about 2 months ago
The Sr. Manager, Experiential Operations plays a pivotal role in shaping and executing Verisk's experiential marketing strategies. This part-time position requires the individual to be present in the office twice a month at the Jersey City location. The primary focus of this role is to craft compelling brand experiences that resonate with audiences, whether through leading events, conferences, or exploring innovative experiential technologies that drive business value. The individual will collaborate closely with a team of event coordinators, product marketers, and strategy team members to bring the Verisk experience to life, ensuring that all efforts align with the company's marketing strategies. In this role, the Sr. Manager will develop a comprehensive experiential strategy aimed at enhancing awareness of Verisk's expertise and innovative capabilities. This includes managing a global events calendar that encompasses industry sponsorships, hosted events, and employee gatherings. The individual will also prioritize strategic investments in experiences that align with Verisk's marketing goals, while maintaining a deep understanding of the competitive landscape and the company's various product lines. The position requires a hands-on approach, balancing marketing, business, and leadership competencies. The ideal candidate will possess a data-driven mindset, leveraging analytics to inform decision-making and demonstrate ROI. They will also be responsible for defining and communicating key marketing experiential processes, driving improvements in event efficiency and quality, and influencing internal events that foster Verisk's culture. The Sr. Manager will report directly to the Sr. Director of Experiential Marketing and will be expected to lead a high-performance team, ensuring successful execution of all event-related activities.