Sr. Manager, Global SEO

$100,000 - $120,000/Yr

Instructure - Remote, OR

Full-time - Mid Level

Remote, OR

Publishing Industries

About the position

The Sr. Manager of Global SEO at Instructure is responsible for developing and executing a comprehensive SEO strategy for the company's global web presence, which includes one of the most trafficked education websites in the world. This role involves collaboration with various departments to ensure SEO best practices are integrated into all digital initiatives, performance analysis, and leading a team of technical SEO specialists to optimize site performance and architecture.

Responsibilities

• Lead the creation and execution of a robust global SEO strategy across all Instructure web properties.
• Oversee SEO strategies for multiple websites across different geographies and languages, driving traffic growth and improving search visibility in key markets.
• Work closely with teams across creative, web, analytics, demand generation, and product marketing to ensure SEO best practices are embedded across all digital initiatives.
• Continuously monitor, report, and optimize SEO performance using advanced analytics, identifying new growth opportunities and areas for improvement.
• Create and maintain quarterly SEO reports for stakeholders, including analysis and recommendations.
• Guide and support two technical SEO specialists in implementing technical improvements, solving site performance issues, and optimizing site architecture.
• Partner with content teams to ensure content is SEO-optimized, following best practices for keyword strategy, on-page SEO, and user experience.
• Stay ahead of the latest SEO trends, search algorithm updates, and digital marketing innovations to continuously evolve strategies.

Requirements

• 5+ years of hands-on SEO experience, including managing large, complex websites using enterprise content management platforms (Drupal).
• Proven ability to lead global SEO strategies across multiple geographies and languages.
• Experience collaborating across departments and teams in a fast-paced environment.
• Strong understanding of technical SEO, site performance, and SEO tools (Google Search Console, SEMrush, Screaming Frog, etc.).
• Data-driven mindset with expertise in using analytics tools like Google Analytics to track and report on SEO performance.
• Exceptional project management skills, with the ability to prioritize and manage multiple tasks simultaneously.

Nice-to-haves

• Experience managing SEO for an enterprise-level SaaS product.
• Familiarity with international SEO challenges, including hreflang tags, localization, and language optimization.
• A strategic thinker with experience aligning SEO goals to business objectives and KPIs.
• Strong communication skills with the ability to present insights and recommendations to stakeholders at all levels.
• Experience working in education technology or a similar high-growth SaaS environment is a plus.

Benefits

• 401k with company match
• HSA program
• Vision insurance
• Voluntary life and AD&D insurance
• Tuition reimbursement
• Lifestyle Spending Account
• Paid time off
• 11 paid holidays
• Flexible work schedules
• Employee recognition program (Motivosity)