Sr. Manager, GTM Product Marketing

$128,000 - $192,000/Yr

ADT Security Services - Brisbane, CA

Full-time - Senior

Brisbane, CA

Administrative and Support Services

About the position

We are seeking a Go-To-Market Senior Manager to help define, implement, and operationalize our product launch strategy and execution across ADT's lines of businesses. This role will be pivotal in defining product positioning, managing product launches in coordination with cross-functional partners, and ensuring strategic alignment with product and business leadership.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
• Craft compelling product messaging and create internal and external product marketing assets for successful product education and positioning.
• Work closely with product management, sales, marketing, customer success, and other teams to ensure seamless product launches and ongoing support.

Requirements

• Bachelor's degree.
• 8 years of experience in go to market strategy and execution in a B2C technology company or corporate strategy in management consulting.
• Prior experience working in consumer electronics, SaaS, or start-up companies is a plus.
• Strong written and verbal communication skills, working effectively with executive stakeholders.
• Ability to work cross-functionally with product management, partnerships, product operations, sales, marketing, customer success, and other teams.

Benefits

• Healthcare benefits
• 401(k) plan and company match
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• Paid time off (up to 120 hours in the first year, increasing after the first year)
• 6 paid holidays