Sr Manager, Industry Marketing

JLL - Chicago, IL

Full-time - Mid Level

Chicago, IL

Real Estate

About the position

The position involves creating and executing a strategic marketing plan that aligns with the business's priorities and goals. The successful candidate will drive the development of integrated marketing programs to enhance brand presence and generate revenue. This role requires collaboration with various teams to ensure effective messaging and execution of marketing strategies, while also monitoring market trends and managing vendor relationships.

Responsibilities

• Create and execute a strategic marketing plan in alignment with the business's priorities and goals
• Drive the strategy and development of strategic integrated marketing programs to build the brand and generate revenue
• Develop and execute messaging, positioning, and go-to-market strategies for the portfolio of solutions
• Drive the strategy for market opportunities with new accounts and develop a demand map of priority product/service solutions
• Help manage the spend, invoice tracking, and payment of vendors in line with the marketing budget
• Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
• Partner with Centers of Excellence to execute marketing plans and strategies
• Lead and manage the creation of relevant industry content to support go-to-market activities
• Work with business, product, marketing, and sales leaders to shape campaign themes
• Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns
• Enhance and measure the effectiveness of the industry .com presence
• Act as a point of escalation during the campaign planning, development, execution, and optimization process
• Contribute to or build industry-specific buyer personas based on industry knowledge
• Collaborate with sales enablement and marketing operations on activating content for lower funnel sales initiatives
• Develop and distribute internal marketing materials and presentations to promote understanding of the industry strategy

Requirements

• Bachelor's degree in marketing, communications, business or related field
• 7+ years of B2B marketing experience
• Experience building and executing B2B strategic marketing plans
• Ability to link industry offering launches to organizational campaign themes
• Strong executive presence and stakeholder management skills
• Strong creative/marketing writing and presentation skills
• Proven ability to participate in and influence cross-functional teams
• Strong project management skills to prioritize high impact activities
• Insight gathering and analysis from multiple internal and external data sources
• Proficient in CRM, marketing automation, web analytics, and business intelligence tools
• Customer- and market-driven orientation with a proven record of supporting sales

Nice-to-haves

• Experience managing junior team members indirectly
• Demonstrated strong listening and information gathering skills
• Experience creating and implementing successful demand creation and lead nurturing programs
• Highly motivated individual who thrives in a fast-paced team environment