Sr. Manager, Market Research
The Marvin Companies - Eagan, MN
posted 16 days ago
About the position
The Senior Manager, Market Research will use experience in market research, data analytics, strategy development, and communication to provide industry, market, product, and competitive insights to the Marvin organization that will aid in strategic decision making. This position will partner with functional leaders to determine critical business needs and lead insights gathering/developing initiatives to influence new ways of thinking for key stakeholders in all geographies and levels of the organization. The Senior Manager, Market Research will lead a team and continue to build out the competency for market research and insights. The successful candidate will bring a consultative mindset that champions the role of insights in decision-making, can partner across functions to define insights needs and is comfortable engaging at multiple levels of the organization to build an impactful market insights function. This person will be an engaged leader of multiple direct reports taking accountability for managing both their contributions to the business and their career development. This position is challenged to come up with new and creative solutions to meet the most difficult or foundational research needs of the business. The role requires the ability to select the appropriate research methodology and techniques and handle all stages of the project from proposal to presentation.
Responsibilities
- Proactively collaborate with key stakeholders across marketing, product management, sales and customer experience teams, to assess business issues that through research and analytics, result in insights on the most strategic path forward.
- Strong business acumen and ability to develop industry frameworks, competitive assessments, and market trends using primary and secondary research tools to make a comprehensive and data driven recommendation.
- Develop scope and define the business questions of a project up front to ensure the appropriate data is identified and prioritized for the objective.
- Provide industry metrics, analytics, and insights to drive visibility to past and future performance expectations.
- Communicate key industry and competitive behaviors with insights on how it will impact Marvin.
- Recommend, design and execute complex multi-faceted research studies using the appropriate data and structure to discover insights needed to meet the project's objective.
- Utilize primary and secondary research, competitive insights, and industry trends to round out insights and recommendations.
- Engage 3rd party vendors to conduct research; negotiating and managing related contracts.
- Provide senior leadership-facing analytics, insights, and recommendations to shed light on performance and drive business decisions.
- Hire and manage employees; provide coaching, mentoring, and demonstrate leadership to develop the team and create a high-performing, highly-engaged function.
- Perform other duties as assigned.
Requirements
- Experienced developing strategic research project plans that are efficient and effective.
- Ability to influence and collaborate with functional leaders and work across all levels of an organization; supported by a strong business acumen.
- An executive presence with polished and well-developed facilitation, written and oral communication skills, demonstrating creativity and technical expertise.
- Assertive and confident with a strong point of view while able to understand/empathize and support other perspectives.
- Ability to turn data into insights and recommendations that are appropriate for different audiences and business lines.
- Proficiency in quantitative and qualitative research applications, design thinking experience a plus.
- Ability to build trusted relationships effectively to influence and build credibility with executive leadership.
- Advanced working knowledge of market research statistical techniques.
- High level of comfort in working with large amounts of data.
- Strong organizational, project management, and problem-solving abilities.
- Able to work as part of a team, focused on building a 'great place to work' culture and continuously upholding the purpose and values of Marvin.
- A curious, learning mindset.
Nice-to-haves
- 15+ years of work experience in market research, strategy development, or business intelligence.
- 5+ years managing employees and leading a team.
- Bachelor's degree or MBA in marketing, research, strategy, or related field.
- Experience working within a marketing, research, or strategy function at a manufacturing, CPG, or primary research provider; building products industry experience a plus.
- Proficient with SPSS/SAS, Salesforce, Power BI and Microsoft Office suite.
Benefits
- Health insurance
- Paid holidays
- Paid parental leave
- 401(k) retirement savings match
- $300 annual wellbeing account to spend on whatever makes you happy + healthy
- Better Living Day! (a paid day off to go have some fun)
- $$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success
- Giving at Marvin - join coordinated volunteer opportunities
- Brighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardship
