General Motors - Lansing, MI
posted 4 days ago
The Senior Manager of Marketing Activation Sciences is a pivotal role within General Motors, focusing on the methodology and practice of targeting prospective vehicle audiences. This position is primarily remote, but candidates residing within a 50-mile radius of Austin, TX, Roswell, GA, or Warren, MI are expected to report to the office at least three times a week. The role may also be eligible for relocation benefits, making it accessible for a wider range of applicants. In this capacity, the Senior Manager will serve as the internal expert on advanced targeting methodologies, integrating first-party and third-party data sources, and onboarding identity resolution services. The individual will possess a deep understanding of data privacy issues, marketing technology concepts, and demand generation tactics. This leader will collaborate closely with stakeholders from various vehicle brands and the Performance Driven Marketing team to ensure that proposed methods are accepted by the business, performance evaluations are objective, and audience activations are optimized to drive sales. As a leader with a strong technical background, the Senior Manager will oversee a team of practitioners, drawing insights and creating scalable data products and models that identify effective targeting and activations with high return on investment. This will involve hypothesis testing, prototyping, and experimentation, with a focus on delivering consumer-centric, prescriptive solutions that enable GM to remain proactive in the transition to electric vehicles (EVs). This global role emphasizes analytics partnership and strategy, positioning the Senior Manager as an ambassador for the Enterprise Data, Analytics, and Insights team. The individual will work to democratize data and decision-making across the organization, leading a team while fostering their growth through education, coaching, and mentorship. The Senior Manager will balance technical leadership with storytelling and strategic focus, influencing peers and leaders to drive revenue growth effectively.