General Motors - Warren, MI
posted 4 days ago
The Senior Manager of Marketing Activation Sciences is a pivotal role within General Motors, focusing on the methodology and practice of targeting prospective vehicle audiences. This position is primarily remote, but candidates residing within a 50-mile radius of Austin, TX, Roswell, GA, or Warren, MI are expected to report to the office at least three times a week. The role may also be eligible for relocation benefits. In this capacity, the Senior Manager will serve as the internal expert on advanced targeting methodologies, integrating first-party and third-party data sources, and onboarding identity resolution services. The individual will possess a deep understanding of data privacy issues, marketing technology concepts, and demand generation tactics. This leader will collaborate closely with stakeholders from various vehicle brands and the Performance Driven Marketing team to ensure the acceptance of proposed methods, conduct objective performance evaluations, and optimize audience activation strategies that drive sales. As a leader with a strong technical background, the Senior Manager will lead a team of practitioners, drawing insights and creating scalable data products and models that identify high-return targeting and activations through hypothesis testing, prototyping, and experimentation. The focus will be on delivering consumer-centric, prescriptive solutions that enable GM to remain proactive and agile during its transition to electric vehicles (EVs). This global role emphasizes analytics partnership and strategy, with the Senior Manager acting as an ambassador for the Enterprise Data, Analytics, and Insights team, promoting data democratization and informed decision-making. The position also involves mentoring and developing team members, ensuring high-quality delivery across the organization, and fostering a culture of accountability and growth.