Sr. Manager, Marketing Activation Sciences

General Motors - Warren, MI

Full-time - Senior

Remote - Warren, MI

Transportation Equipment Manufacturing

About the position

The Senior Manager of Marketing Activation Sciences is a pivotal role within General Motors, focusing on the methodology and practice of targeting prospective vehicle audiences. This position is primarily remote, but candidates residing within a 50-mile radius of Austin, TX, Roswell, GA, or Warren, MI are expected to report to the office at least three times a week. The role may also be eligible for relocation benefits. In this capacity, the Senior Manager will serve as the internal expert on advanced targeting methodologies, integrating first-party and third-party data sources, and onboarding identity resolution services. The individual will possess a deep understanding of data privacy issues, marketing technology concepts, and demand generation tactics. This leader will collaborate closely with stakeholders from various vehicle brands and the Performance Driven Marketing team to ensure the acceptance of proposed methods, conduct objective performance evaluations, and optimize audience activation strategies that drive sales. As a leader with a strong technical background, the Senior Manager will lead a team of practitioners, drawing insights and creating scalable data products and models that identify high-return targeting and activations through hypothesis testing, prototyping, and experimentation. The focus will be on delivering consumer-centric, prescriptive solutions that enable GM to remain proactive and agile during its transition to electric vehicles (EVs). This global role emphasizes analytics partnership and strategy, with the Senior Manager acting as an ambassador for the Enterprise Data, Analytics, and Insights team, promoting data democratization and informed decision-making. The position also involves mentoring and developing team members, ensuring high-quality delivery across the organization, and fostering a culture of accountability and growth.

Responsibilities

• Possess contextual business knowledge and functional domain expertise in the advertising and media space, demonstrating the ability to use data, analytics, and insights to drive revenue and business impact.
• Own a strategic roadmap with executable outcomes to provide business value and impact.
• Manage stakeholder relationships effectively, prioritizing requests and transforming them into realized data products, insights, and solutions.
• Map data skills, techniques, and tools to business problems effectively.
• Collaborate with product owners and teammates to develop requirements definitions.
• Encourage a culture of experimentation and curiosity to drive incremental impact.
• Communicate data-driven stories succinctly to a diverse range of stakeholders, from analysts to senior executives.
• Lead, mentor, and develop a team capable of addressing diverse business challenges, identifying strengths and weaknesses, and allocating resources accordingly.
• Ensure high delivery quality through the creation of internal structures and frameworks that promote accountability and staff development.

Requirements

• 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
• 5+ years of experience working with a marketing/media team on shared objectives.
• 2+ years of experience successfully leading technical teams or projects.
• Ability to evaluate the big picture and solve business problems beyond just metrics.
• Deep knowledge of statistical/econometric modeling techniques and their applications.
• Prior experience with methodologies such as customer lifetime value, customer loyalty and churn, behavior-based segmentation, and causal inference.
• Proficiency in programming languages and statistical analysis/machine learning tools (Python, R, SAS, SQL, Pyspark) and experience with Big Data platforms (AWS, S3, Azure/Databricks).
• Strong project management skills and familiarity with Agile project management and product development.
• Excellent communication skills, both oral and written, with the ability to present complex information clearly.

Nice-to-haves

• Experience in the automotive industry or related fields.
• Familiarity with advanced analytics tools and platforms.
• Knowledge of digital marketing strategies and tools.

Benefits

• Medical, dental, and vision insurance coverage.
• Health Savings Account and Flexible Spending Accounts.
• Retirement savings plan options.
• Sickness and accident benefits.
• Life insurance coverage.
• Paid vacation and holidays.
• Tuition assistance programs.
• Employee assistance program.
• GM vehicle discounts.
• A company vehicle provided upon successful completion of a Motor Vehicle Report review.