Sr. Manager, Marketing & Activations- Team Division & Grassroots

$131,309 - $180,551/Yr

Under Armour - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

Apparel Manufacturing

About the position

The Sr. Manager, Marketing & Activations - Team Division role at Under Armour is focused on setting the marketing and activation strategy for the Team division, which includes partnerships with collegiate, grassroots, and high school organizations. This position is integral to managing marketing activations, overseeing creative execution, and collaborating with various internal teams to enhance partner experiences. The role also involves managing direct reports and ensuring effective market execution for partnership value additions.

Responsibilities

• Manage all phases of the marketing activations for Team division across strategy, creative execution, asset management, and NIL best practices.
• Oversee integrations from premiere partnerships to balance of market as it pertains to storytelling and brand building efforts.
• Collaborate with VP of Team Division and internal partners in brand, social, PR, events marketing, merchandising, and finance to elevate experiences for partners.
• Responsible for top tier Collegiate Partnership marketing plans including annual programming across sport moments, connectivity to brand priorities, content capture, and social media activation.
• Manage Grassroot Circuit Programming to create consistent regional approach within UA Next from premiere events to National Circuit platforms across sport categories.
• Work in conjunction with brand creative, America's wholesale shop team, and Director of College to create elevated experiences within the collegiate bookstore businesses.
• Ownership of market execution for partnership value additions across influencer seeding, content capture, announcements, and campus branding.
• Responsible for managing 1-2 direct reports within structure.

Requirements

• Bachelors Degree.
• 10+ years' experience in Sales working with regional or national accounts in the sporting goods industry.
• Determination to help UA continue to be the industry leader.
• Excellent communication and presentation skills.
• High-level skills with database/spreadsheet programs, SAP, and MS Office.

Benefits

• Paid 'UA Give Back' Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being