Sr. Manager, Marketing and GTM

Comcast - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

10,001+ employees

Broadcasting and Content Providers

About the position

The Sr. Manager of Marketing and GTM at Comcast is responsible for leading audience-led lifecycle marketing strategies for go-to-market initiatives across various teams and divisions. This role involves collaborating with multiple departments to develop comprehensive marketing briefs, enhance competitive positioning, and ensure alignment with creative briefs for effective execution in the marketplace. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proactive approach to managing multiple strategic priorities.

Responsibilities

• Develop and maintain strategic briefs for quarterly strategic priorities, focusing on the full customer lifecycle across all marketing, communications, and sales channels.
• Orchestrate campaign development and alignment, ensuring consistent positioning, brand expression, and performance best practices across the entire customer journey.
• Partner with HQ and division media teams to drive a unified go-to-market plan, assessing opportunities to maximize collective impact.
• Construct detailed, cross-functional plans to articulate all required inputs for timely and seamless campaign launches.
• Lead the GTM learning agenda, including competitive claims development and testing in partnership with Brand, Growth, Marketing, and Sales teams.
• Collaborate with Legal to gain positioning approval and document key inputs such as disclaimers and in-tactic nuances.
• Communicate regularly with key stakeholders and senior leadership, sharing objectives and paths to mitigate risks while disseminating feedback across teams.
• Partner with Governance and Audience teams to ensure proper integration of strategy and execution teams into the go-to-market process.
• Work with the Consumer Research & Insights team to use qualitative insights and quantitative data to inform data-driven marketing strategies and optimizations.
• Codify and document best practices, maintaining the Consumer GTM site for broad usage among partner teams.
• Complete additional GTM and marketing strategy projects as required.

Requirements

• B.A. in Marketing, Communications, Business, or related fields.
• 7-10 years of marketing experience, with omnichannel experience and experience partnering with sales channels being a plus.
• Strong partnership and collaboration skills.
• Ability to make data- and fact-based decisions to iterate and improve marketing efforts.
• Experience navigating legal discussions and approvals.
• Obsessive attention to detail and flawless ability to maintain campaign continuity across various platforms.
• Agility and flexibility to adapt to changing requests in a fast-paced environment.
• Ability to track multiple strategic priorities over time and help prioritize team efforts overall.
• Solid knowledge of the English language and grammar/style application for marketing.

Benefits

• Comprehensive health insurance coverage
• 401(k) retirement savings plan
• Paid time off and holidays
• Tuition reimbursement
• Employee discounts on Comcast services
• Professional development opportunities
• Flexible work arrangements