Sr Manager, Marketing (India GTM Leader)

SAS Institute - Mumbai, IN

Full-time - Senior

Mumbai, IN

Educational Services

About the position

We're a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers. We're also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you're looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you'll find it here.

Responsibilities

• End-to-end ownership of marketing strategies, programs, events, and campaigns that generate demand, increase revenue, and build a healthy pipeline.
• Drive brand awareness for SAS and its solutions & directs the development of company communication programs in tandem with local and global teams.
• Collaborates with the Sales, Pre sales, cross-functional teams, and wider Marketing teams to develop and implement strategies and campaigns.
• Work with the communications agencies, internal stakeholders, and customers on the communications plan and customer reference program, including customer testimonials, case studies, and press releases.
• Delivers measurable results in impacting broader company goals and organizational objectives.
• Uses analytics to provide key business insights for data driven decision making.
• Works with stakeholders across the organization & identifies marketing opportunities through market research, customer feedback, analytics and best practices.
• Works in a matrixed organization & collaborates with global marketing teams to accomplish goals.
• Represents SAS with customers, third party vendors and partners.
• Performs all functions related to leading and managing a dynamic team, including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching; encouraging and fostering skill development and professional growth.
• Establishes and prioritizes department responsibilities/objective relative to the group, department, division, and corporate goals.
• Actively review and tracking the KPIs & ROMI for all marketing campaigns and make data driven decisions and shifts to optimize spending and return.
• Identifies current practices and emerging trends in area of marketing functional expertise.
• Communicates and/or presents company or department activities to SAS employees, customers, prospective customers, alliance partners, and industry analysts, as required.

Requirements

• Bachelor's degree in marketing, business, or a relevant field.
• Ability to operate at high-level strategic thinking as well as oversee creative and detailed implementation of strategies.
• In depth knowledge of B2B marketing and sales techniques, channels, business partner relationship development strategies, and knowledge of the Indian market, B2B technology landscape.
• Must be experienced in functions such as: Campaign and Events, Media Relations & planning, Digital, Analyst Relations, Market Research, Product Marketing, Customer References, Social Media, Collateral building.
• Curious & passionate about technology and disruptive technology.
• Experienced in coaching teams and individuals.
• Possesses excellent written and verbal communication and presentation skills.
• Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry.
• Open & growth-oriented mindset.
• Ability to deal with change and guide teams to adapt to change.
• Media & PR agency handling experience.
• Public speaking experience preferred.
• Ability to travel frequently.