Sr. Manager Marketing, Strategic Partners - US

$140,100 - $252,200/Yr

Siemens - Lansing, MI

Full-time - Mid Level

Remote - Lansing, MI

10,001+ employees

Machinery Manufacturing

About the position

The Sr. Manager Marketing, Strategic Partners role at Siemens Digital Industry Software focuses on developing and executing marketing strategies in collaboration with key technology and alliance partners. This position is responsible for creating differentiated messaging, campaign content, and plans that align with strategic revenue objectives, ensuring effective representation of Siemens and its partners in the market.

Responsibilities

• Define and own the strategic partner marketing plan to achieve reputation, demand, and sales enablement goals.
• Develop messaging, positioning, and content for strategic partnerships and integrate them into go-to-market campaigns.
• Champion Siemens GTM model and collaborate with partners to ensure alignment.
• Continuously monitor results and update plans and content to meet strategic goals.
• Ensure appropriate representation of Siemens and partners at relevant events.
• Coordinate with cross-functional teams to implement joint solution definitions and go-to-market processes.
• Establish and maintain effective working relationships with marketing counterparts within assigned partners.

Requirements

• Bachelor's degree in Marketing, Business, or Engineering.
• 10+ years' experience in the industrial software industry.
• Strong marketing experience with engineering and/or manufacturing-oriented software solutions.
• Proven ability in program management with strong organizational and change management skills.
• Excellent written and verbal communication skills, including the ability to present to large audiences.
• Proven ability to manage projects, including defining timing plans, resources, and deliverables.

Nice-to-haves

• Experience in B2B marketing content and campaign creation.
• Ability to work with and influence at a senior leadership level.
• Strong analytical skills and structured thinking.

Benefits

• Flexible work environment with options for remote work.
• Health and wellness benefits including paid sick leave and parental leave.
• Paid time off (PTO) or non-accrued flexible vacation for exempt employees.