Sr. Manager Marketing, Strategic Partners - US

$140,100 - $252,200/Yr

Siemens - Annapolis, MD

Full-time - Mid Level

Remote - Annapolis, MD

10,001+ employees

Machinery Manufacturing

About the position

The role focuses on developing and executing marketing strategies in collaboration with strategic partners to support Siemens Digital Industry Software's (DISW) revenue objectives. The individual will create differentiated messaging, campaign content, and marketing plans that align with the company's go-to-market model, ensuring effective representation of both Siemens and its partners in various marketing initiatives.

Responsibilities

• Define and own strategic partner marketing plan to achieve reputation, demand, and sales enablement goals.
• Develop messaging, positioning, and content for strategic partnerships and integrate into go-to-market campaigns.
• Champion Siemens GTM model and collaborate with partners.
• Continuously monitor results and update plans and content to meet strategic goals.
• Ensure representation of Siemens and partners at relevant events supporting the strategic plan.
• Coordinate with cross-functional teams for joint solution definition and go-to-market process checks.
• Establish and maintain effective working relationships with marketing counterparts within assigned partners.

Requirements

• Ability to work with and influence at a senior leadership level.
• Strong marketing experience with engineering and/or manufacturing-oriented software solutions.
• Excellent written skills for developing clear messaging and content.
• Proven program management skills with strong organizational and change management abilities.
• Ability to manage projects, including timing plans, resources, and deliverables.
• Ability to collaborate and influence as part of a virtual team.
• Flexibility and creativity to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to work with minimum supervision as an individual contributor.
• Team player with excellent interpersonal skills.
• Structured thinker with strong analytical skills.
• Excellent verbal communication skills, including presentation abilities.

Nice-to-haves

• Experience in B2B marketing content and campaign creation.
• Background in messaging and collateral development.

Benefits

• Flexible working arrangements between home and office.
• Health and wellness benefits including paid sick leave, paid parental leave, and PTO or flexible vacation options.