Sr Manager Marketing, Strategic Programs - US

$140,100 - $252,200/Yr

Siemens - Charleston, WV

Full-time - Mid Level

Remote - Charleston, WV

10,001+ employees

Machinery Manufacturing

About the position

The Sr Manager Marketing, Strategic Programs role at Siemens involves developing and executing marketing strategies in collaboration with strategic partners to achieve revenue objectives. This position is crucial in defining marketing plans, creating messaging and content, and ensuring effective representation of Siemens and its partners in the market. The role requires strong leadership and program management skills to navigate a fast-paced environment while maintaining alignment with the company's go-to-market model.

Responsibilities

• Define and own strategic partner marketing plan to achieve reputation, demand, and sales enablement goals.
• Develop messaging, positioning, and content for strategic partnerships and integrate into go-to-market campaigns.
• Champion Siemens GTM model and collaborate with partners.
• Continuously monitor results and update plans and content to meet strategic goals.
• Ensure representation of Siemens and partners at relevant events supporting the strategic plan.
• Coordinate with cross-functional teams for joint solution definition and go-to-market process checks.
• Establish and maintain effective working relationships with marketing counterparts within assigned partners.

Requirements

• Bachelor's degree in Marketing, Business, or Engineering.
• 10+ years' experience in the industrial software industry.
• Strong marketing experience with engineering and/or manufacturing-oriented software solutions.
• Excellent written skills for developing clear messaging and content.
• Proven program management skills with strong organizational and change management abilities.
• Ability to manage projects, including timing plans, resources, and deliverables.
• Ability to collaborate and influence as part of a virtual team.
• Flexibility and creativity to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to work with minimum supervision.

Nice-to-haves

• Experience in B2B marketing content and campaign creation.
• Strong analytical skills and structured thinking.

Benefits

• Flexible working environment with options for remote work.
• Health and wellness benefits including paid sick leave and parental leave.
• Paid time off and flexible vacation options.