Sr Manager Marketing, Venmo Paid Media

Braintree - New York, NY

Full-time - Mid Level

New York, NY

Personal and Laundry Services

About the position

The Senior Manager of Marketing for Venmo Paid Media will lead and optimize paid media campaigns to drive significant growth in brand and performance objectives. This role requires collaboration across various teams, including analytics, creative, legal, martech, and media agencies, leveraging data-driven insights to create innovative marketing strategies.

Responsibilities

• Manage the day-to-day operations of the Venmo Paid team to drive brand and performance objectives.
• Own the media agency partner relationship for Venmo, including roadmap development and strategic campaign planning.
• Coordinate budgets with the Financial Operations team to document campaign plans effectively.
• Collaborate with Analytics partners to define measurement capabilities and ensure confidence in marketing incrementality.
• Work with creative partners to define creative roadmaps and ensure smooth execution of creative proposals.

Requirements

• Proven experience in managing paid media campaigns and teams.
• Strong analytical skills to leverage data for campaign optimization.
• Excellent communication and collaboration skills to work cross-functionally with various teams.
• Ability to manage budgets and financial documentation for campaigns.

Nice-to-haves

• Experience in the fintech or payments industry.
• Familiarity with digital marketing tools and platforms.
• Creative thinking and problem-solving skills.

Benefits

• Annual performance bonus or other incentive compensation.
• Equity options.
• Medical, dental, and vision insurance.