Sr. Manager Media, Advertising, Production and Procurement

Barilla USA - Northbrook, IL

Full-time

Northbrook, IL

Amusement, Gambling, and Recreation Industries

About the position

The position serves as a center of excellence for the Region Americas, focusing on Media, Advertising Production, and Advertising Procurement. The role is pivotal in achieving marketing and communication objectives set by the Regional Marketing VP and involves collaboration with Regional Marketing Directors. Responsibilities include managing media activities at both strategic and tactical levels, driving media agency outputs, and ensuring optimal budget allocation for advertising production.

Responsibilities

• Collaborate with heads to manage and optimize the Barilla Communication Process (BCP) for the appointed regions.
• Decide on the best communication channels and timing for initiatives in collaboration with marketing units.
• Monitor spending related to media, advertising, production, and procurement, ensuring proper reporting to relevant departments.
• Manage relationships with the Media Agency, defining and monitoring KPIs for media planning and buying activities.
• Train and manage a specialist, providing continuous feedback and assigning responsibilities.
• Ensure monitoring of media supplier deliverables and negotiate penalties for last-minute cancellations.
• Contribute to the management of Barilla media orders in accordance with local rules.
• Execute auditing projects to benchmark costs and quality of media agency activities.
• Manage advertising production contents and budgets, ensuring timely execution aligned with brand strategy.
• Drive special communication projects through innovative media approaches.

Requirements

• A bachelor's degree in business administration, marketing, media, or communication.
• Minimum of 10 years' experience in a media agency, digital media agency, or company's media planning & buying department.
• Solid knowledge of media strategy, terminology, and analytics, including online and offline channels.
• Strong analytical skills with emphasis on digital media reporting & analysis.
• Strong Microsoft Excel and PowerPoint skills.
• Ability to work well under pressure with attention to detail and strong organizational/project management skills.

Nice-to-haves

• Integrated account and/or project management experience.
• Experience with media planning tools such as Nielsen, Com Score, DoubleClick, and Google AdWords.
• Experience managing programmatic media campaigns.
• Bilingual in Spanish.