GlaxoSmithKlineposted 6 months ago
Full-time • Mid Level
Philadelphia, PA
Chemical Manufacturing

About the position

The Sr Manager, Non-Personal Promotional Marketing for GSK's Belamaf brand is responsible for leading the strategy and execution of non-personal promotion (NPP) marketing efforts. This role focuses on developing and implementing marketing plans that leverage insights to enhance brand visibility and engagement with healthcare professionals (HCPs) and other stakeholders. The position requires a blend of traditional and innovative marketing tactics, including digital media buys, to optimize marketing spend and achieve brand goals.

Responsibilities

  • Lead the development of NPP brand strategies and marketing plans leveraging insights.
  • Manage external partners to deliver on brand goals and key tactics such as patient/HCP websites, digital media, and other innovative NPP tactics.
  • Lead cross functional matrix partners towards a common goal and excellent execution.
  • Work in an agile manner to pivot based on changes in market conditions.
  • Drive strategic resource allocation and tracking to achieve maximum business value.
  • Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.
  • Analyze external and internal data to identify gaps and opportunities.
  • Define key performance indicators (KPIs) and targets that move the team toward success.

Requirements

  • Bachelor's degree
  • 3+ years of pharma/biotech marketing experience
  • Ability to travel up to 25% of the time, including some weekends.

Nice-to-haves

  • Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management.
  • Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems.
  • An advanced degree such as a Master's degree in Business Administration (MBA)
  • More than two years' experience in digital or non-personal promotion marketing.
  • Knowledge of the US healthcare system, market environment, customer care, and competitors especially in rare disease or hematology-oncology.
  • Excellent communication, negotiation, and presentation skills for a wide variety of audiences.
  • Ability to interact and influence a diverse group of internal and external stakeholders.

Benefits

  • Comprehensive benefits program including health insurance, retirement plans, and wellness programs.
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