Sr Manager of CRM & Digital Marketing

Goorin Bros. - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Apparel Manufacturing

About the position

The Senior Manager of CRM & Digital Marketing at Goorin will lead and optimize digital marketing efforts across various channels, focusing on customer engagement, retention, and acquisition. This role involves managing email, SMS, and paid media campaigns, enhancing customer loyalty programs, and collaborating with cross-functional teams to align marketing strategies with business goals. The ideal candidate will leverage data-driven insights to improve campaign performance and drive customer lifetime value.

Responsibilities

• Develop and implement digital marketing strategies across channels including email, SMS, and paid media.
• Oversee and optimize loyalty programs to drive customer retention and increase lifetime value.
• Manage end-to-end email and SMS marketing campaigns, including audience segmentation and automation workflows.
• Collaborate with content teams to provide briefs for digital marketing content needs and manage the marketing communication calendar.
• Monitor and report on the performance of email, SMS, and paid media campaigns, using data-driven insights to optimize strategies.
• Work closely with internal teams or agencies to analyze SEO/SEM needs and implement strategies to improve search performance.
• Collaborate with cross-functional teams including creative, product, and technology to ensure alignment of marketing campaigns.
• Utilize CRM tools to analyze customer data and behaviors, developing targeted campaigns to drive engagement and retention.
• Develop and execute A/B tests to improve open rates, click-through rates, and conversion rates across digital marketing campaigns.
• Collaborate with paid media agency to ensure proper campaigns, content, and budgets are prioritized.
• Stay current with the latest trends and best practices in digital marketing, loyalty programs, and marketing technologies.

Requirements

• Master in tools such as Klaviyo and Attentive or equivalent platforms.
• Experience with paid media campaigns (Google Ads, Facebook Ads, etc.).
• Familiarity with loyalty and rewards program management.
• Knowledge of marketing automation tools.
• Previous experience in e-commerce or retail marketing is a plus.

Benefits

• Salary commensurate with experience and qualifications.