Sr. Manager of Lifecycle Marketing

$82,000 - $94,000/Yr

Sambazon - San Clemente, CA

Full-time - Mid Level

San Clemente, CA

Food Manufacturing

About the position

The Sr. Manager of Lifecycle Marketing is responsible for developing and executing marketing strategies that enhance consumer engagement, satisfaction, and revenue throughout the consumer journey. This role requires a deep understanding of consumer behavior and the ability to utilize marketing automation tools to create personalized experiences. The position focuses on designing an integrated strategy for Lifecycle Management Channels, including Email, SMS, and Loyalty Programs, while also managing consumer response strategies across various platforms. This is a temporary hybrid role based in San Clemente, CA, with potential for full-time employment.

Responsibilities

• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and ROI.
• Collaborate with cross-functional teams, including product, creative, and web, to develop and execute integrated marketing campaigns.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Drive and execute the strategy for continuing to develop the loyalty & rewards program.
• Manage SAMBAZON's Loyalty & Rewards program, running associated campaigns, and interacting with customers.
• Lead all aspects of monitoring and evaluating comments, ratings, and reviews, measuring activity and analyzing traffic patterns.
• Provide feedback to brand team and marketing leadership and make recommendations for improvements.
• Oversee consumer response program ensuring all inbound queries and reviews are centrally managed, organized, and responded to in a timely manner.
• Report on consumer satisfaction score.

Requirements

• Bachelor's degree in marketing, communications or journalism.
• 5+ years of experience in lifecycle marketing or related field.
• Demonstrated experience with customer support tools (e.g., Zendesk) and service providers (e.g., Talent Pop).
• Experience with major email service providers and major analytics tools, including HTML and CSS for email design.
• Experience in loyalty program management, with experience working with Annex Cloud being a plus.
• Experience using a Customer Data Platform, like Klaviyo.
• Experience with SMS marketing and associated tools.
• Familiarity with ASANA or similar project management tools.
• Strong understanding of customer behavior and segmentation.
• Strong analytical skills and ability to use data to inform decisions.
• Self-starter with creative problem-solving skills, strong collaboration and project management skills, and a willingness to innovate.