Sr. Manager of Marketing

Relx - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Management of Companies and Enterprises

About the position

The Sr. Manager of Marketing will be responsible for the development, execution, and management of strategic marketing plans for the CounselLink product and services. This role involves designing and implementing marketing programs that align with business goals, planning and executing digital marketing strategies, and collaborating with various stakeholders to enhance product positioning and lead generation.

Responsibilities

• Design, develop, and implement marketing programs and pricing strategies that align with CounselLink's business goals.
• Plan and execute digital marketing initiatives including SEO/SEM, email, social media, and display advertising campaigns.
• Create and execute marketing strategies to support events, webinars, news alerts, and product releases.
• Collaborate with agencies, associations, consultants, and other vendors to elevate product position and enhance social media presence.
• Work with internal team members to develop content and programs.
• Evaluate the effectiveness of lead nurture and all marketing programs.
• Measure and report performance of marketing campaigns against goals (ROI and KPIs).
• Plan, execute, and measure experiments and conversion tests where appropriate.
• Brainstorm new and creative growth strategies.
• Develop and manage the marketing budget to optimize resources.
• Manage, train, and develop team members and evaluate work performance.
• Use specific marketing strategies and media to launch and position products and services in a sector.
• Identify and implement marketing strategies and programs in collaboration with sales and technical teams.

Requirements

• 8-10 years experience in B2B, enterprise SaaS Marketing.
• MBA/BA/BS in marketing, advertising, or related field.
• Proven digital marketing experience (SEO, Blogging, Social Media, and Web Analytics).
• Demonstrated matrixed team experience and ability to work in a practical, roll-up your sleeves style.
• Proven experience in building innovative, proactive, high impact marketing campaigns and aligning strategy with business goals.
• Experience with A/B and multivariate experiments.
• Creative thinker with the ability to provide both strategic and tactical direction.
• Strong analytical, written, verbal, and communication skills.
• Managerial experience that motivates team to succeed and grow.
• Experience with Marketing and other lead demand technologies.