Sr. Manager Omni Commerce Shopper Marketing

Kellanova - Minneapolis, MN

Full-time - Senior

Minneapolis, MN

About the position

As the Senior Manager of Omni Commercial for Kellanova's Target team, you will enhance conversion by creating seamless, engaging purchase experiences both online and in-store. This role focuses on leveraging retailer media and in-store activation to develop and execute an annual plan, optimizing investments across shopper touchpoints. You will collaborate with various internal teams and external partners to drive business strategy and insights, ensuring alignment and successful implementation of plans.

Responsibilities

• Drive alignment with Sales, Supply Chain, Business Planning, Finance, and Category to ensure successful implementation of strategy and plan.
• Develop integrated plans based on insights driven by brand purpose, aligned with sales, category, and customer priorities.
• Leverage data and technology to understand shopper mindsets and enable business operation agility.
• Partner with the digital content team to provide retailer thought leadership and identify test and learn opportunities.
• Manage eCommerce business reviews and forecasting through partnership with the performance management team.
• Improve ROI by reviewing results and recommendations and enhancing plans to deliver growth objectives efficiently.

Requirements

• Bachelor's degree in business, marketing, or related field.
• Extensive retailer media, shopper marketing, or ecommerce experience.
• Significant retailer facing experience; Target/Roundel preferred.
• Experience in developing marketing, sales, or communication strategy and plans.
• Ability to manage multiple stakeholders and agency partners while driving objective, fact-based solutions.
• Strong technology and communications knowledge with the ability to influence and collaborate with leaders.

Benefits

• Comprehensive benefits package to support life events.
• Opportunities for professional development and growth.