Sr. Manager, Owned Social Media

$91,900 - $110,200/Yr

TIAA - Frisco, TX

Full-time - Mid Level

Frisco, TX

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Sr. Manager, Owned Social Media at TIAA is responsible for developing and executing the social media strategy for TIAA brands, products, and services. This role aims to enhance brand perception through effective social media content and engagement, collaborating closely with various marketing teams to align with broader business goals.

Responsibilities

• Develop and manage TIAA's social media strategy to deliver brand, product, and thought leadership messages.
• Execute the social media strategy, including content creation, curation, campaign building, and community management.
• Create and manage a content editorial calendar for timely marketing campaigns.
• Partner with the paid social media team to promote content.
• Ensure brand consistency in tone, voice, and terminology across social media.
• Design and deliver standard and custom social media reports, including campaign results and social listening.
• Coordinate with employee advocacy and sales engagement program leads.
• Monitor the competitive landscape and produce quarterly insight reports.
• Stay updated on social media trends and technologies to identify opportunities for TIAA.
• Define social engagement and conversation strategy targeting clients and brand advocates.
• Establish goals and metrics for measuring social media efforts.

Requirements

• 3+ years of experience working at a media agency focused on Organic Social or client-side experience in a media COE.
• 5+ years of experience preferred in a similar role.
• 6+ years of marketing experience with a focus on social media marketing.
• Strong familiarity with social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit, and TikTok.
• Proficient in social media search, analysis, and content distribution tools (e.g., Hearsay, HootSuite).
• Ability to build relationships with clients and peers.
• Strong written and oral communication skills, particularly in presentations.
• Effective time management and project management skills.
• Proven ability to develop and implement comprehensive social media strategies.

Nice-to-haves

• Experience in advertising and audience segmentation.
• Skills in budgeting and collaboration.
• Customer-focused campaign development expertise.
• Marketing analytics and strategic planning experience.

Benefits

• Competitive salary range of $91,900 to $110,200 per year.
• Participation in incentive programs linked to performance.