Sr. Manager, Paid Media/Digital Marketing

$150,000 - $160,000/Yr

The Judge Group - Franklin Lakes, NJ

Full-time - Mid Level

Franklin Lakes, NJ

Administrative and Support Services

About the position

The Sr. Manager, Paid Media/Digital Marketing is responsible for leading strategic planning, operational excellence, and data analysis for paid media initiatives. This role serves as the subject matter expert (SME) for paid media in the US region, coordinating with various stakeholders to execute effective omnichannel campaigns. The position requires a blend of strategic oversight and hands-on execution, focusing on both B2B and B2C audiences while driving continuous innovation in paid media strategies.

Responsibilities

• Act as the central point of contact and Paid Media SME for the US Region, liaising with stakeholders to deliver effective omnichannel campaigns.
• Lead day-to-day management of paid media agency workstreams and coordinate campaign execution based on omnichannel strategies.
• Demonstrate expertise in paid, owned, and earned media, recommending strategies based on KPIs for B2B and B2C audiences.
• Develop and implement ABM strategies and campaigns targeting high-value B2B accounts.
• Champion continuous paid media innovation through QBR processes and reviews.
• Provide oversight on omnichannel campaign standards and governance, ensuring creative consistency and execution.
• Track and manage paid media budgets to deliver cost-effective and optimized results.
• Communicate with stakeholders to manage a closed-loop feedback process regarding the impact of paid media on campaigns.
• Partner with stakeholders and paid vendors to deliver a data-driven approach for optimizing campaigns and results.
• Establish KPIs for all media initiatives and campaigns to knit together a campaign choreography story.
• Implement measurement strategies to assess the effectiveness of media activations in achieving campaign goals.
• Provide paid media partners with marketing and sales data to optimize the paid media mix.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, or Business required; MBA preferred.
• 5+ years of in-house or agency experience in media planning, media buying, and campaign planning with a focus on B2B and B2C audiences.
• Experience executing paid media plans using Google Ads, Microsoft Advertising, Paid Search, YouTube, GDN, Paid Social (Meta and LinkedIn), retargeting, programmatic display/video advertising, and ABM.
• Experience operating as a change agent/collaborator across an enterprise matrixed organization.
• Healthcare industry experience is highly desirable.
• Experience with Marketo, Salesforce, and Demandbase is highly desirable.
• Ability to manage data and analytics, generating reports and dashboards.

Nice-to-haves

• Experience in the healthcare industry.
• Familiarity with Marketo, Salesforce, and Demandbase.