Sr. Manager, Paid Media - Nearshore Growth Marketing Team

Dept Us Holding - Boston, MA

Full-time - Manager

Boston, MA

1,001-5,000 employees

About the position

The Senior Manager, Paid Media is a pivotal role within the Nearshore Growth Marketing Team, focusing on both expertise in paid media channels and the establishment of a nearshore practice. This hybrid position requires the individual to manage client paid media budgets while also building and training a nearshore team to enhance performance and utilization. The role combines strategic account management with team leadership, ensuring effective collaboration and optimization of paid media efforts across various platforms.

Responsibilities

• Maintain an advanced understanding of primary paid media channels and their role in the marketing funnel.
• Drive account strategy to achieve or exceed client efficiency and growth goals.
• Develop and execute account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantify and prioritize initiatives that will have the greatest impact on account performance.
• Manage the performance of designated client portfolios to meet client performance goals and practice good stewardship of client budgets.
• Ensure all account management efforts go through a QA process and are executed error-free.
• Build out a nearshore practice by directly managing junior team members and training them in paid search and social.
• Develop training materials and workflows to streamline collaboration between nearshore employees and US teams.
• Maximize utilization of the nearshore team.

Requirements

• Advanced understanding of paid search and paid social strategy and tactics.
• A minimum of 4 years' experience in paid media advertising.
• A minimum of 2 years of management experience, mentoring, and training junior team members.
• Proficiency in utilizing pivot tables and VLOOKUP functions in Excel and/or Google Sheets for reporting and data analysis.
• Proven experience presenting findings and making recommendations for account optimizations to stakeholders.

Nice-to-haves

• Experience with additional digital marketing channels beyond paid media.
• Familiarity with project management tools and methodologies.

Benefits

• Healthcare, Dental, and Vision coverage.
• Paid Time Off (PTO).
• Paid Company Holidays.