Sr Manager, Paid Media

Lowe's - Mooresville, NC

Full-time - Mid Level

Mooresville, NC

10,001+ employees

Building Material and Garden Equipment and Supplies Dealers

About the position

The Sr Manager Paid Media is responsible for leading a team that plans, implements, and optimizes paid digital advertising marketing campaigns across various customer segments. This role requires collaboration with multiple departments to ensure effective campaign strategies and execution, focusing on delivering results that align with business objectives. The Sr Manager will analyze complex data sets, manage a significant advertising budget, and stay updated on digital marketing trends to drive innovation and best practices within the organization.

Responsibilities

• Lead a team in the strategy and management of digital marketing campaigns.
• Monitor budget pacing, ad copy optimization, and testing strategies for effective campaign delivery.
• Create feedback loops and reporting mechanisms to drive improvements across the enterprise.
• Leverage digital media methodologies and tools for efficient and profitable campaigns.
• Oversee media buying strategy, campaign creation, and optimization aligned with business priorities.
• Collaborate with core media channel stakeholders for a cohesive approach.
• Stay current with advances in paid digital marketing and competitive landscape.
• Hire and manage a team of digital marketers, providing coaching and training.
• Explore and test new campaign types and strategies for optimization.
• Oversee a multi-million dollar advertising budget to maximize performance across platforms.

Requirements

• Bachelor's Degree in Business, Marketing, Communications or a related field.
• 8-10 years of experience in Marketing, Media, or a related field.
• 5 years of proven experience in delivering digital marketing campaigns.
• 2 years of leadership experience.

Nice-to-haves

• Master's Degree in Business, Marketing, Communications or a related field.
• 5 years of retail experience.
• 5 years of agency experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k plan
• Paid holidays
• Paid time off
• Employee discount programs
• Tuition reimbursement
• Professional development opportunities