Salesforce - Indianapolis, IN
posted 2 months ago
The Sr. Manager, CIO Product Marketing at Salesforce will play a crucial role in shaping the company's strategy to engage with Chief Information Officers (CIOs) and drive the adoption of Salesforce solutions. This position is designed for a self-starting, team-oriented individual who is passionate about product marketing and has a deep understanding of the needs and challenges faced by CIOs. The successful candidate will be responsible for developing and implementing innovative marketing programs that resonate with this audience, positioning Salesforce as a strategic partner in their business journey. In this role, you will be tasked with crafting inspirational stories and delivering groundbreaking product demonstrations that capture the attention of CIOs. You will develop product messaging and positioning, create campaigns, and execute go-to-market programs that drive sales enablement and generate interest in Salesforce solutions. Your success will be measured by your ability to deliver relevant content that not only creates interest but also contributes to the sales pipeline and ultimately leads to new customer acquisition. Key responsibilities include developing a comprehensive content strategy tailored for CIOs, managing the company's digital presence through website optimization and social media, organizing and participating in industry events and webinars, and collaborating with strategic partners to expand marketing reach. You will also track and analyze marketing performance metrics to measure ROI and optimize campaigns, while investing in developer advocacy to build strong relationships within the developer community, recognizing their influence on CIO decision-making. This role requires a blend of creativity, analytical skills, and the ability to navigate ambiguity while driving clarity and influencing strategy.