Salesforce - Dallas, TX
posted 2 months ago
The Sr. Manager, CIO Product Marketing at Salesforce will play a crucial role in shaping the company's strategy to engage with Chief Information Officers (CIOs) and drive the adoption of Salesforce solutions. This position is designed for a self-starting, team-oriented individual who is passionate about product marketing and has a deep understanding of the technology landscape. The successful candidate will be responsible for developing and implementing innovative marketing programs that resonate with CIOs, positioning Salesforce as a strategic partner in their business journey. In this role, you will be tasked with crafting compelling narratives and delivering impactful product demonstrations that highlight the value of Salesforce offerings. You will work closely with cross-functional teams, including marketing, sales enablement, product management, and field teams, to ensure that the needs of customers and sellers are effectively translated into actionable marketing strategies. Your initiatives will support pipeline generation and help drive deals to closure, making your contributions vital to the company's success. Key responsibilities include developing a comprehensive content strategy tailored for CIOs, managing digital marketing efforts, organizing and participating in industry events, collaborating with strategic partners, and analyzing marketing performance metrics to optimize campaigns. Additionally, you will focus on developer advocacy, creating content that addresses developer pain points, and encouraging developers to share their success stories to influence CIO decision-making. This multifaceted role requires a blend of creativity, analytical skills, and a strong understanding of the B2B technology landscape.