Sr. Manager, Product Marketing for CIOs

Salesforce - Indianapolis, IN

Full-time - Mid Level

Indianapolis, IN

Publishing Industries

About the position

The Sr. Manager, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce solutions. This individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner. At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, campaigns, go-to-market programs, sales plays, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates interest, sales pipeline, and ultimately, new customers.

Responsibilities

• Develop and implement a comprehensive content strategy for CIOs, including FCD, whitepapers, webinars, blog posts, and case studies.
• Manage the company's digital presence, including website optimization, social media, and email marketing campaigns.
• Organize and participate in industry events, conferences, and webinars to engage with CIOs.
• Collaborate with strategic partners to develop joint marketing initiatives and expand reach.
• Track and analyze marketing performance metrics to measure ROI and optimize campaigns.
• Invest in developer advocacy to build strong relationships with the developer community, recognizing their significant influence on CIO decision-making.
• Create content that addresses developer pain points and showcases how the product can solve their problems, ultimately influencing CIOs to adopt the solution.
• Encourage developers to share their success stories and experiences with the product, leveraging their credibility to influence CIOs.
• Create partner programs that incentivize developers to promote the product to CIOs, recognizing their unique ability to advocate for the solution within enterprise organizations.
• Actively participate in developer conferences and events, positioning the company as a thought leader and building relationships with influential developers who can influence CIO adoption.

Requirements

• 5+ years of experience in product marketing, sales, or go-to-market background
• Proven experience in B2B marketing, with a focus on technology or enterprise software.
• Excellent communication and interpersonal skills.
• Strong understanding of the CIO landscape and its challenges.
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Nice-to-haves

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!