Sr. Manager, Product Marketing

$164,000 - $225,500/Yr

Salesforce - Chicago, IL

Full-time - Mid Level

Chicago, IL

Publishing Industries

About the position

The Senior Product Marketing Manager at Salesforce is responsible for driving innovative product marketing strategies, including messaging, content creation, go-to-market (GTM) strategies, and product-led growth initiatives for Salesforce Foundations. This role requires collaboration across various teams to translate customer and seller needs into effective marketing strategies, ultimately supporting product-led growth and pipeline generation.

Responsibilities

• Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
• Be the product expert for stakeholders across product, marketing, and distribution for Foundations.
• Develop succinct and effective sales training materials (demos, training, FAQs, plays, competitive programs etc.), making it easy for non-technical sales to understand our products.
• Define and create high-quality content, while aligning to supporting marketing campaigns.
• Own key communications and updates to sales, press, analysts, and stakeholders.
• Create and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events.
• Support and influence product-led growth initiatives, activation and adoption campaigns, and usage-based upsell/cross-sell plays.

Requirements

• 7+ years of experience in product marketing, industry marketing, or growth marketing.
• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
• Ability to strategize and craft compelling messaging.
• Phenomenal teammate with a proven track record leading and inspiring through influence.
• Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).
• Must be in a hub-based location with the ability to come in 3 days a week.

Nice-to-haves

• Experience working in self-service, product-led growth businesses.
• Expertise in Salesforce products.
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• A natural collaborator.
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan with matching contributions
• Paid time off
• Flexible work hours
• Employee resource groups
• Tuition reimbursement
• Professional development opportunities