American Express - New York, NY
posted 2 months ago
The Sr. Manager, U.S. SME Tele Sales Marketing & Enablement at American Express is a pivotal role within the Global Commercial Services (GCS) division, specifically focusing on the Small and Medium Enterprise (SME) segment. This position is responsible for overseeing the planning, execution, and optimization of all Tele Sales marketing campaigns aimed at delivering exceptional value to U.S. SME prospects and customer-facing colleagues. The role requires a strategic mindset to set clear project goals, provide guidance and support to team members, and ensure that all campaigns are delivered on time and meet the desired objectives. In this role, the Sr. Manager will lead channel innovation for Tele Sales teams, focusing on enabling sales tools that elevate marketing strategies. The candidate must be adept at operating in a highly matrixed environment, learning complex internal systems and processes, and collaborating across teams. They will influence leadership at all levels and manage multiple projects and deadlines in a fast-paced setting. Key responsibilities include designing and implementing standardized workflows to optimize team efficiency, developing detailed project plans for marketing campaigns, establishing robust documentation practices, and leading a team of Marketing Campaign Execution Analysts. The Sr. Manager will also ensure quality control of marketing campaigns, conduct regular reviews for process improvement, facilitate cross-functional collaboration, and manage risks associated with campaign execution. The ultimate goal is to enable marketing strategies that drive sales efficiencies and enhance the overall sales experience for customers.