Sr Manager, US Hematology, Communications

Vertex Pharmaceuticals - Boston, MA

Full-time - Mid Level

Boston, MA

Chemical Manufacturing

About the position

The Senior Manager, Patient Experience & Customer Operations Communications will play a pivotal role within the US Heme Business Unit at Vertex. This position is focused on developing comprehensive communications aimed at educating healthcare professionals (HCPs) at authorized treatment centers (ATCs) and patients suffering from sickle cell disease (SCD) and transfusion-dependent thalassemia (TDT) who are navigating the CASGEVY treatment journey. The materials produced will be utilized by a dedicated team of care managers to effectively engage and inform these critical stakeholders throughout their treatment process. In this role, the Senior Manager will be responsible for the successful ideation, development, and execution of key tactics, messages, and materials that Care Managers will employ with HCPs and patients. This includes managing the development of these tactics in collaboration with agency partners, validating them with key internal stakeholders, and overseeing the review and approval process through the Commercial Review Committee (CRC). A deep understanding of the CASGEVY treatment journey is essential, including potential deviations, customer pain points, and knowledge gaps. The Senior Manager will identify opportunities to address these challenges and close gaps through effective messaging and materials. Collaboration is a key component of this position. The Senior Manager will work closely with the Associate Director and Director of PECO Communications to develop insight mining and analytics plans, which may involve quantitative and qualitative research, advisory boards, and in-depth interviews. Additionally, the role requires partnering with the Operations team and Apheresis Infusion Specialist team to understand the needs and challenges faced by field-facing teams, and to collaboratively develop tactical solutions. The Senior Manager will also engage with Global Commercial Strategy and Digital Teams to ensure that digital platforms meet customer needs and inform ongoing enhancements. Overall, this position contributes to strategic and tactical planning, including insight mining, brand planning, and the creation of a tactical roadmap.

Responsibilities

• Develop communications to educate HCPs and patients about the CASGEVY treatment journey.
• Manage the ideation, development, and execution of key tactics, messages, and materials for Care Managers.
• Oversee the development of tactics with agency partners and manage the review/approval process through the CRC.
• Understand the CASGEVY treatment journey, identifying customer pain points and knowledge gaps.
• Collaborate with the Associate Director & Director of PECO Communications to develop insight mining and analytics plans.
• Partner with Operations and Apheresis Infusion Specialist teams to address field-facing challenges and develop solutions.
• Work with Global Commercial Strategy and Digital Teams to ensure digital platforms support customer needs.
• Contribute to strategic and tactical planning, including brand planning and tactical roadmap creation.

Requirements

• Bachelor's Degree or relevant experience.
• 5 years of educational/work experience in commercial or clinical trial cell or gene therapy.
• Familiarity/experience working within transplant care teams.
• Experience with Sickle Cell Disease or Thalassemia treatments or working with patient communities.
• Marketing or communications experience in rare diseases or orphan drugs.
• Strong written communication skills and presentation delivery.
• Excellent interpersonal and collaboration skills.
• Ability to manage initiatives across multiple teams and communicate effectively with leadership.
• Experience managing agency partners, budgets, and formal reviews with legal, medical, and regulatory partners.
• Entrepreneurial spirit with a results-driven mindset.

Nice-to-haves

• Experience in a fast-paced, growing business unit.
• Knowledge of the biotechnology industry and its regulatory environment.

Benefits

• Flexible work options (Hybrid or On-Site).
• Commitment to equal employment opportunity and non-discrimination.
• Reasonable accommodations for qualified individuals with disabilities.