Hard Rock Digital - Davie, FL
posted about 2 months ago
The Senior Manager of User Acquisition will play a pivotal role in driving the growth of our user base through innovative marketing strategies and data-driven decision-making. This position requires a deep understanding of digital marketing channels, user behavior, and the competitive landscape within the sportsbook and sports betting industry. The ideal candidate will be responsible for developing and executing comprehensive user acquisition campaigns that align with our overall business objectives. This includes managing budgets, optimizing campaigns for performance, and collaborating with cross-functional teams to ensure a cohesive approach to user growth. In this role, you will analyze user acquisition metrics and trends to identify opportunities for improvement and growth. You will leverage analytics tools to track campaign performance and make data-informed decisions to enhance user engagement and conversion rates. Additionally, you will be responsible for testing new acquisition channels and strategies, ensuring that we remain competitive in a rapidly evolving market. The Senior Manager will also oversee a team of marketing professionals, providing guidance and mentorship to help them achieve their individual and team goals. You will be expected to stay abreast of industry trends and best practices, continuously seeking ways to innovate and improve our user acquisition efforts. This position requires a strategic thinker with a strong analytical mindset and a passion for driving results in a fast-paced environment.