Sr. Marketing Analytics Manager, Veeqo

$128,600 - $212,600/Yr

Amazon - Austin, TX

Full-time - Mid Level

Austin, TX

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Marketing Analytics Manager at Veeqo, a startup acquired by Amazon, is responsible for leveraging advanced marketing technologies and creating impactful dashboards to drive data-informed decision-making across the marketing organization. This role requires a blend of technical expertise in MarTech, exceptional data visualization skills, and strong analytical abilities to translate complex data into actionable insights.

Responsibilities

• Serve as the primary expert for our MarTech stack, focusing on Adobe Analytics, Adobe Target, Adobe Customer Journey Analytics, Salesforce Marketing Cloud, Snowflake, and internal Data Tools.
• Design, implement, and maintain advanced marketing dashboards using tools such as QuickSite, Metabase, and Excel, integrating data from various marketing channels and MarTech platforms.
• Leverage Adobe Customer Journey Analytics to enable deep analysis of customer journeys across multiple touchpoints and channels.
• Design and implement multi-touch attribution models that accurately reflect the impact of various marketing channels and campaigns on business outcomes.
• Create sophisticated, interactive data visualizations that effectively communicate complex marketing insights to stakeholders at all levels of the organization.
• Establish and maintain API connections between various MarTech tools and data visualization platforms to ensure seamless data flow and up-to-date reporting.

Requirements

• 6+ years of professional non-internship marketing experience
• 5+ years of experience in marketing technology, analytics, and data visualization
• Proficient in data visualization tools such as Tableau, Metabase, Quicksite, Power BI, or Looker
• Experience working with large datasets and complex data structures in a marketing context
• Strong SQL skills for complex data manipulation and analysis
• Demonstrated experience in establishing API connections and integrating various MarTech solutions.

Nice-to-haves

• Hands-on experience setting up/onboarding data pipelines and structures for Adobe Analytics, Adobe Target, and Adobe Customer Journey Analytics
• Experience working in B2B or SaaS
• Experience with Salesforce Marketing Cloud
• Strong understanding of various attribution methodologies (e.g., first-touch, last-touch, linear, time decay, data-driven)

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Diversity and inclusion programs
• Employee benefits as outlined on Amazon's workplace site