Sr. Marketing Automation Specialist
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About The Position
As a Senior Marketing Specialist for Marketing Automation and Email Operations at Panasonic Connect, you will play a pivotal role in managing our marketing automation and digital campaign operations within the Sales Force Marketing Cloud, which is integrated with Sales Force CRM. This position is crucial for enhancing our email marketing operations and ensuring seamless integration of our marketing technology stack, which underpins our digital marketing solutions. You will be part of a dynamic team that is dedicated to transforming the employee experience and driving digital transformation in our marketing efforts. In this role, you will evaluate, manage, and recommend enhancements to system integrations with various platforms, including social media, paid media, our website, webinar platforms, account-based marketing (ABM) tools, and third-party APIs. Your contributions will be vital in strategic and tactical planning to ensure that our marketing automation and email operations are effectively driving forward our digital transformation initiatives. The ideal candidate will possess a strong ability to articulate technical solutions, collaborate with technology partners, and build consensus among business stakeholders to enhance our digital marketing operations. This position requires a blend of technical marketing automation expertise and a solid understanding of digital customer engagement principles within a fast-paced B2B technology environment. You will manage marketing automation and email marketing operations across diverse business units, build B2B customer journeys, develop audience lists, and oversee the execution and reporting of email nurturing campaigns in Sales Force Marketing Cloud. Collaboration with various marketing stakeholders and agency partners will be essential to ensure the successful development and performance monitoring of email templates and nurture campaign workflows. Additionally, you will be responsible for managing contact and lead lists from various campaign sources, ensuring data compliance, and maintaining good data hygiene. Your role will also involve providing CRM data and email marketing performance dashboards to the marketing and sales teams, archiving historic campaigns, and proposing new data workflows to improve efficiency. As a subject matter expert in marketing automation, you will guide the team on best practices and privacy regulations, ensuring that our digital operations are compliant and effective.
