Stage 4 Solutions - Santa Clara, CA
posted about 1 month ago
Full-time - Mid Level
Santa Clara, CA
Professional, Scientific, and Technical Services
About the position
The Sr. Marketing Campaign Manager will oversee the end-to-end management of various Account-Based Marketing (ABM) and email marketing campaigns aimed at lead generation for a global B2B technology company. This role requires collaboration with the marketing team to drive new pipeline opportunities within large enterprise organizations, focusing on list segmentation, content development, lead management, and reporting.
Responsibilities
- Manage email campaigns by developing strategy and assets, and overseeing requests, reviews, and approvals for campaign materials.
- Set up email and nurture campaigns using Marketo.
- Support ABM campaigns in collaboration with sales and other teams.
- Utilize 6sense for ABM campaign segmentation, creation, maintenance, and reporting.
- Generate lead and ROI reports from Salesforce.
Requirements
- 5+ years of experience in campaign marketing roles within B2B technology companies.
- Experience marketing products/solutions to technical/engineering audiences.
- Strong written and verbal communication skills with experience in metrics analysis.
- Strong project management skills to thrive in a fast-paced environment.
- Hands-on experience with Marketo or another marketing automation system is required.
- Hands-on experience with report creation and metrics analysis from Salesforce is required.
- Hands-on experience with 6sense or similar ABM tools (e.g., Demandbase, Rollworks) is required.
- Bachelor's Degree.
Benefits
- Health benefits
- 401K
