Sr. Marketing Campaign Manager

$105,300 - $160,500/Yr

Vimeo - New York, NY

Full-time - Mid Level

Remote - New York, NY

Food Services and Drinking Places

About the position

As the Sr. Campaigns Manager at Vimeo, you will lead the strategic planning and execution of multi-channel marketing campaigns aimed at engaging, acquiring, and retaining customers. This role is pivotal in establishing new processes within the marketing team and positioning Vimeo as a leader in the evolving workplace landscape. You will collaborate closely with various stakeholders to drive campaign planning, execution, and performance optimization, ensuring alignment with revenue goals.

Responsibilities

• Drive strategic planning and execution of marketing campaigns for target audiences.
• Develop a deep understanding of audiences using frameworks like job-to-be-done (JTBD) and ideal customer profile (ICP).
• Coordinate effective distribution across the customer journey with Lifecycle and other channel teams.
• Manage and coordinate the campaign implementation process, aligning with key stakeholders on objectives and timelines.
• Establish target goals and budget in collaboration with marketing leadership.
• Ensure proper tracking in alignment with Marketing Operations and Analytics.
• Develop monthly and quarterly reports on campaign performance for the team and leadership.
• Identify optimization opportunities and work with partner teams to implement them.
• Analyze the current campaign request process and make improvements.
• Document processes, templates, and helpful information, regularly communicating campaign efforts and updates.

Requirements

• 6+ years of Demand Gen and campaign marketing experience with a focus on B2B SaaS.
• Exceptional communication skills, comfortable navigating large teams and operating cross-functionally.
• Highly collaborative and a team player, known for breaking down silos.
• Strong project management skills with the ability to coordinate multiple projects across various teams.
• Broad experience with content and marketing channels, including events, digital ads, CRM, and social media.
• Results-driven with the ability to analyze data and make recommendations.
• Passion for video marketing and virtual events, with experience in these areas.
• Ability to thrive in fast-paced environments.

Nice-to-haves

• Experience with self-serve/freemium funnels.

Benefits

• Bonus or commission opportunities
• Restricted Stock Units (RSUs)
• Paid time off
• Generous 401k match
• Wellbeing resources
• Flexible work options