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Sr. Marketing Communications Manager
Philips - Cambridge, MA
posted 2 months ago
About the position
The Sr Marketing Communications Manager will lead the strategy and execution of event marketing campaigns for the Sleep & Respiratory Care (SRC) Business at Philips. This role involves developing global marketing strategies for both physical and virtual events, managing a comprehensive content calendar, and ensuring alignment across multi-functional teams. The position requires a deep understanding of market trends and the ability to create customer-focused marketing strategies that support business objectives.
Responsibilities
- Drive the strategy and execution of event marketing campaigns for the SRC Business.
- Develop global marketing strategies for event campaigns to support key business priorities.
- Lead the development of differentiated marketing campaigns and manage agency/vendor partners.
- Build and maintain a comprehensive Global Marketing content calendar.
- Engage with international market teams to ensure strategies are globally relevant.
- Prepare and align audience-based customer marketing plans and present to Marketing leadership.
Requirements
- 7+ years of experience in marketing or adjacent fields such as Marketing Communications, Corporate Marketing, or Event Marketing, preferably in a regulated industry like healthcare/med-tech.
- Ability to create and execute customer-focused strategic integrated marketing strategies.
- Experience building integrated marketing strategies across channels including digital and social media, CRM, SEO, and SEA.
- Bachelor's degree or equivalent work experience required; MBA desired.
Nice-to-haves
- Experience in managing marketing components of in-person and online events.
- Comfortable working in cross-functional teams and driving alignment across stakeholders.
Benefits
- Generous PTO
- 401k with up to 7% match
- HSA with company contribution
- Stock purchase plan
- Education reimbursement
- Annual incentive bonus
- Sales commission or long-term incentives
