Sr. Marketing Communications Specialist-REMOTE

$71,000 - $81,000/Yr

Legrand, North America - New London, CT

Full-time - Mid Level

Remote - New London, CT

10,001+ employees

Furniture and Related Product Manufacturing

About the position

The Senior Marketing Communications Specialist at Legrand will play a crucial role in managing and executing various marketing projects, including product launches, marketing campaigns, and trade shows. This remote position requires strong project management skills to ensure timely and budget-conscious completion of initiatives while collaborating with cross-functional teams. The specialist will also be responsible for developing comprehensive marketing communication strategies that encompass public relations, digital marketing, and event management.

Responsibilities

• Develop and execute 360 marketing communication campaigns including public relations, digital marketing, trade show events, digital events, social media, and online media.
• Work closely with product teams to bring products to market, coordinating the launch plan and tactic development.
• Plan and program email marketing campaigns as part of digital marketing efforts.
• Coordinate social media topics with product marketing and write content to promote and launch campaigns.
• Execute overall event plans related to campaigns and launches, adapting to digital events and webinars.
• Manage and update website content in collaboration with the Digital Operations team.
• Track, benchmark, and analyze marketing campaigns, providing recommendations for optimization.
• Bring new ideas to the campaign program and support various business unit initiatives.
• Plan thought leadership campaigns with a PR agency and develop comprehensive PR strategies.
• Create promotional and marketing materials aligned with brand guidelines, managing inventory levels and production as needed.
• Track ROI of all marketing campaigns and manage monthly expenses while tracking budget utilization.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Communications, Business Administration, Journalism, or Marketing; or equivalent combination of education and experience.
• A minimum of 5 years of proven work experience in Marketing Communications.
• Effective oral and written communication skills with the ability to provide information across multiple groups.
• Ability to carry out instructions furnished in written, oral, or diagram form.
• Ability to resolve problems involving several variables in standardized situations.
• Strong organizational and planning skills with the ability to work independently.
• Proficient in Microsoft Office products (Word/Excel/Outlook).
• Familiarity with the B2B industry, preferably working with products.
• Experience with marketing campaigns and execution.
• Excellent interpersonal skills to interact with Marketing Directors and outside suppliers.
• Highly collaborative and able to work in a team-based environment.
• Able to work calmly under pressure and implement effective solutions quickly and efficiently.
• Strong understanding of Marketing Automation.

Nice-to-haves

• Competent in required job skills and knowledge; exhibits the ability to learn new skills and keeps abreast of current developments.
• Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers.
• Speaks clearly; listens and gets clarification; responds well to questions; participates in meetings.
• Balances team and individual responsibilities; contributes to building a positive team spirit.
• Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
• Volunteers readily, seeks increased responsibilities, and takes independent actions.
• Prioritizes and plans work activities; uses time efficiently; develops realistic action plans.
• Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality.