Sr. Marketing Copywriter

$76,000 - $114,000/Yr

Alkami Technology - Plano, TX

Full-time - Mid Level

Remote - Plano, TX

Professional, Scientific, and Technical Services

About the position

Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami's Mobile App Platform has been certified by J.D. Power for providing clients with “An Outstanding Mobile Banking Platform Experience.” Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably's Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 18.6M users. As a remote-first company, this position can sit in Plano, TX or remote in the US. Alkami is seeking an experienced candidate who is creative, collaborative, innovative and able to adapt in a fast-paced environment as part of the Marketing team. In this role, you'll be the creative force behind online ads, website content, landing pages, social media, emails, short-form campaign copy, guides, blogs, video scripts, radio advertising scripts, and content related to program marketing, events, and sales. The ideal person for this role will be able to provide clear and creative messaging that aligns with our established brand.

Responsibilities

• Create persuasive, on-brand content for Alkami's digital channels, platforms and formats
• Communicate Alkami's tone and voice consistently
• Appeal to specific audiences and personas
• Draft messaging for, but not limited to: short-form campaign copy, web copy, emails, landing pages, ads that convert, headlines, engaging educational content across social and blogs, outlining content for video, and distilling complex information for lead magnets
• Build and manage marketing communications plans for campaigns and events
• Assist with SEO optimization
• Proofread and edit a wide range of marketing materials for clarity, style, consistency, spelling and grammar
• Develop project timelines with stakeholders across the centers of excellence within the marketing department for copy creation
• Work closely with cross-departmental team members to bring copy and content ideas to life
• Work inside project activation guides for relevant copywriting needs based on that specific project

Requirements

• 8+ years of copywriting experience, in an agency or in-house setting
• Experience writing copy for web, integrated multi-channel campaigns including email, blogs, social posts (for brand and/or personal), social ads, and Google ads.
• Content creation and content strategy experience
• Project management experience

Nice-to-haves

• B2B/SaaS sales-led or product-led experience
• Grown an organic audience on a social platform
• Marketing strategy experience
• Data analytics experience
• Knowledge and use of AI tools like ChatGPT

Benefits

• Remote-first environment
• Unlimited paid time off
• 401(k) with employer match