Sr. Marketing Copywriter

Msc Cruises - Miami, FL

Full-time - Mid Level

Remote - Miami, FL

10,001+ employees

Water Transportation

About the position

The Sr. Marketing Copywriter at MSC Cruises is a strategic role focused on creating and editing content across various platforms, including print, web, mobile, video, and social media. The position requires collaboration with marketing and design teams to develop innovative concepts and articulate messaging that resonates with target audiences. The ideal candidate will possess a versatile writing style, strong attention to detail, and the ability to manage multiple projects effectively in a hybrid work environment.

Responsibilities

• Write and edit compelling copy for various marketing channels including websites, social media, email marketing, and print collateral.
• Collaborate with design teams to ensure visual and written elements are cohesive and aligned with brand messaging.
• Conduct thorough research to understand target audience needs and market trends to inform copy development.
• Mentor and guide junior copywriters, providing constructive feedback and fostering their professional growth.
• Present copy concepts and final deliverables to internal teams and leadership, articulating alignment with brand and product goals.
• Stay updated on industry best practices and emerging trends in copywriting and marketing communications.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or a related field.
• 6+ years of professional copywriting experience with a solid portfolio.
• Excellent writing, editing, and proofreading skills with strong attention to detail.
• Proficiency in understanding and adapting to different brand voices and target audiences.
• Strong conceptual thinking and ability to generate innovative ideas.
• Proficiency in SEO principles and experience in optimizing content for search engines.
• Familiarity with content management systems (CMS) and digital marketing tools.
• Strong organizational and time management skills.

Nice-to-haves

• Advanced degree in a related field.
• Experience in the cruise, travel, or hospitality industries.
• Familiarity with design products like InDesign, Adobe XD, and Figma.
• Experience in video scriptwriting and storytelling.
• Knowledge of HTML, CSS, and basic design principles.

Benefits

• 401(k) matching
• Health insurance
• Paid time off