Sr Marketing Manager, Apps & Acquisition

at Beyond - Midvale, UT

Full-time - Mid Level

Hybrid - Midvale, UT

Professional, Scientific, and Technical Services

About the position

The Senior Marketing Manager, Apps & Acquisition will define and implement strategies to enhance customer interest and shopping affinity for Beyond, Inc's mobile apps, including Bed Bath and Beyond, Overstock, and Zulily. This role focuses on driving list growth across email and SMS programs while maximizing user adoption and retention through effective marketing campaigns.

Responsibilities

• Help develop digital marketing strategies that encourage consumer app adoption, repeat behaviors, decreased churn, and increased lifetime value (LTV).
• Contribute to the development and testing of new promotions, partners, and tactics.
• Assist with creative and copy request process for monthly app offers, feature promotions, and push notification enhancements.
• Analyze key metrics including cost to acquire, app % of sales, MAU, DAU, order frequency, AOS, and return on investment to design efficient and data-driven marketing campaigns.
• Utilize organic tactics to drive traffic through website/landing page optimization, social, search, blog, PR, and other owned and earned channels.
• Partner with paid marketing channel teams such as Facebook, Google, and Apple to drive support and success of their app marketing campaigns.
• Collaborate with internal teams like Product, Merchandising, customer service, Analytics, etc. to drive innovation through new capabilities.
• Track and measure campaign success. Create and present performance reporting and analysis on all mobile marketing campaigns.
• Follow all prescribed legal business requirements.
• Perform other job-related duties as assigned.

Requirements

• 4+ years of ecommerce marketing experience with knowledge of app and digital marketing strategies and partners.
• Deep knowledge of mobile app ecosystem, best practices and industry trends, inclusive of both iOS and Android.
• Strong analytical skills with hands-on experience using tools like GA4, AppsFlyer, Branch, Firebase, etc.
• Technical grasp on interconnected technologies that power the mobile experience and ability to navigate complexities.
• Bachelor's degree in Marketing, Behavioral Science, Data Science, or a related field preferred.
• Ability to create strong external partnerships that generate results (paid and owned).
• Exposure to consumer brand advertising strategies in the B2C mobile space.
• Team player who can thrive in a data-driven, fast-paced work environment.
• Excellent verbal and written communication skills.
• Analytical and detail-oriented self-starter.
• Proficiency in Microsoft office suite.
• Experience with Braze, Salesforce Marketing Cloud, preferred.
• Experience hiring and leading diverse teams.

Nice-to-haves

• Experience with Braze, Salesforce Marketing Cloud.

Benefits

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement
• Leadership Development Program
• Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women's Network, Women In Tech)