Sr. Marketing Manager, Brand Building and Marketing

$128,600 - $212,600/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Marketing Manager is responsible for defining and implementing the end-to-end brand building strategy at the category level within the Amazon Store. This role focuses on leading seller engagement on strategic brand initiatives to create scalable solutions that enhance customer experience and build brand equity. The ideal candidate will leverage analytical skills and business acumen to identify opportunities and drive data-driven strategic decisions across multiple projects.

Responsibilities

• Identify, develop, manage, and execute analyses to uncover new business opportunities.
• Present well-written, data-driven business strategies and lead reviews with senior leadership.
• Launch and optimize brand customer experience by partnering with teams such as search, finance, and Ads, as well as international counterparts to drive ideas from conception to implementation.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Nice-to-haves

• Experience using SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package