Sr. Marketing Manager, Brand Building and Marketing

$128,600 - $212,600/Yr

Amazon - Tempe, AZ

Full-time - Mid Level

Tempe, AZ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Marketing Manager, Brand Building and Marketing at Amazon is responsible for defining and implementing the end-to-end brand building strategy at the category level. This role focuses on helping brand owners create scalable solutions that enhance customer experience and build brand equity within the Amazon Store. The ideal candidate will leverage analytical skills and business acumen to identify opportunities and drive strategic initiatives across various teams.

Responsibilities

• Identify, develop, manage and execute analyses to uncover new business opportunities
• Present well-written, data-driven business strategy, and lead review with senior leadership
• Launch and optimize brand customer experience by partnering with teams such as search, finance, Ads, and international counterparts to drive ideas from conception to implementation
• Maximize impact and efficiency in brand building through strong, data-driven customer insights and ownership.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice-to-haves

• Experience using SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Medical insurance
• Financial benefits
• Equity options
• Sign-on payments
• Comprehensive employee benefits package