Sr Marketing Manager, Brand

$117,100 - $187,300/Yr

Cengage Learning - Virginia Beach, VA

Full-time - Mid Level

Virginia Beach, VA

Publishing Industries

About the position

The Senior Marketing Manager, Brand at Cengage Group is responsible for driving the brand strategy for the Higher Education division. This role focuses on implementing, protecting, and promoting the Cengage brand to enhance brand awareness, influence marketing campaigns, and foster customer engagement and loyalty. The position plays a crucial role in shaping the brand's perception and driving growth in the market.

Responsibilities

• Protect the brand by ensuring all products and services resonate with current and future customers.
• Uphold brand integrity by consulting with marketing teams on campaign accuracy.
• Implement the brand across various channels and mediums in collaboration with cross-functional teams.
• Amplify brand presence through reputational content campaigns and customer stories.
• Educate internal partners and external vendors on brand adoption and respect.
• Guide and maintain brand relevance by monitoring market and industry activity.
• Lead the refresh of brand assets and improve the brand center.
• Collaborate with marketing teams and market research to ensure brand relevance across multiple channels.

Requirements

• Bachelor's degree in marketing, business, or a related field; a master's degree is a plus.
• Minimum of 8 years of experience in customer-centric roles and leading a brand across multiple markets.
• Strong understanding of brand strategy, management, and positioning.
• Experience in developing and implementing creative brand campaigns across various channels.
• Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.
• Strong analytical and critical thinking skills to analyze market trends and brand performance metrics.
• Proficiency in conducting market research and competitive analysis for brand differentiation.
• Knowledge of creative development processes, including collaboration with external agencies.
• Familiarity with brand guidelines development and implementation for consistent representation.
• Ability to apply big picture thinking while managing details, with an organized and independent work approach.

Nice-to-haves

• Experience in the education technology sector.
• Familiarity with digital marketing strategies and tools.
• Proven track record of successful brand management in a competitive market.

Benefits

• Comprehensive Total Rewards package including competitive salary and incentive compensation.
• Health insurance coverage.
• 401k retirement savings plan with matching contributions.
• Paid time off and holidays.
• Professional development opportunities.