Sr Marketing Manager, Brand

$117,100 - $187,300/Yr

Cengage Learning - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Publishing Industries

About the position

The Senior Marketing Manager, Brand at Cengage Group is responsible for driving the brand strategy for the Higher Education division. This role focuses on implementing, protecting, and promoting the Cengage brand to enhance brand awareness, influence marketing campaigns, and foster customer engagement and loyalty. The position plays a crucial role in shaping the brand's perception and driving growth in the market.

Responsibilities

• Protect the brand by ensuring all products and services resonate with current and future customers.
• Consult with marketing teams to ensure accurate brand activation in campaigns.
• Collaborate across functions to implement the new brand across various channels and mediums.
• Support reputational content campaigns and incorporate customer stories into content.
• Work with internal partners and external vendors to help them understand and respect the brand.
• Stay updated on market and industry activity to keep the brand relevant and competitive.
• Maintain and refresh brand assets and improve the brand center.
• Collaborate with marketing teams and market research to ensure brand relevance across multiple channels.

Requirements

• Bachelor's degree in marketing, business, or a related field; a master's degree is a plus.
• Minimum of 8 years of experience in customer-centric roles and leading a brand across multiple markets.
• Strong understanding of brand strategy, management, and positioning.
• Experience in developing and implementing creative brand campaigns across various channels.
• Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.
• Strong analytical and critical thinking skills to analyze market trends and brand performance metrics.
• Proficiency in conducting market research and competitive analysis for brand differentiation.
• Knowledge of creative development processes and working with external agencies.
• Familiarity with brand guidelines development and implementation.
• Ability to apply big picture thinking while managing small details.

Benefits

• Comprehensive Total Rewards package
• Competitive base pay with incentive compensation
• Opportunities for professional development
• Inclusive workplace culture
• Diversity and inclusion initiatives