Sr. Marketing Manager- Growth, Acquisition

$150,000 - $150,000/Yr

Elever Professional - Menlo Park, CA

Full-time - Mid Level

Menlo Park, CA

About the position

The Senior Marketing Manager for Growth and Acquisition will lead the development and execution of marketing strategies aimed at driving user acquisition and growth for a leading B2C personal financial technology company. This role is pivotal in optimizing online campaigns and managing a substantial acquisition budget while collaborating with various departments to enhance revenue through omni-channel marketing efforts. The position also involves mentoring new team members and fostering a data-driven culture within the marketing team.

Responsibilities

• Design, execute and optimize online growth and acquisition campaign strategies across paid digital media and search.
• Manage a multi-million dollar acquisition budget.
• Collaborate with Product, Product Marketing, Engineering, and Sales leaders to drive revenue through omni-channel marketing campaigns.
• Select, manage, and lead vendor and agency relationships.
• Effectively communicate strategy, reporting, and analysis to stakeholders to rally support around growth and acquisition objectives.

Requirements

• Proven experience in leading growth and user acquisition in a B2C technology company.
• Strong analytical skills to assess campaign performance and optimize strategies accordingly.
• Experience managing large marketing budgets and vendor relationships.
• Ability to collaborate effectively across various departments and communicate strategies persuasively.

Nice-to-haves

• Experience in the financial technology sector.
• Familiarity with AI tools for marketing optimization.

Benefits

• Flexible work environment
• Professional development opportunities
• Health insurance coverage
• Paid time off