Sr. Marketing Manager, Search Marketing

$128,600 - $212,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Marketing Manager for Search Marketing at Amazon is responsible for driving website traffic, maximizing channel revenue, and enhancing customer experience through effective management of Earned (SEO) and Paid Search channels. This high-visibility role involves collaborating with various internal teams to develop insights, optimize marketing strategies, and conduct experiments aimed at improving ROI and customer acquisition. The position requires a blend of analytical and creative skills, with a focus on understanding digital marketing trends and their long-term financial impacts.

Responsibilities

• Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.
• Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
• Define and run tests, including A/B experiments to test new vendor features and/or inform new product development.
• Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities.
• Translate analytical findings into actionable insights and concise business actions and recommendations.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Background in analytical positions or consulting is a plus
• Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
• Excellent business judgment and the ability to think strategically and execute methodically
• Able to generate ideas and solve problems independently and consistent with Amazon's core principles
• Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools
• Excellent interpersonal and communication skills - written and verbal
• Demonstrated ability to work effectively across business and international teams
• Interest in the technical aspects of digital marketing
• Strong bias for action and sense of urgency; the ability to make things happen quickly
• A track record of teamwork and willingness to roll up sleeves to get the job done.

Nice-to-haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting.

Benefits

• Competitive salary based on market location and job-related knowledge, skills, and experience
• Equity and sign-on payments as part of total compensation package
• Full range of medical, financial, and other benefits